East Asian Studies Essay Example | Topics and Well Written Essays - 2000 words

East Asian Studies - Essay Example Culture is the representation of the mode of thinking of the national leaders and the people. Politics, on the other hand, is the expression of such mode of thinking, which can be seen in the manner state and economic policies are created and implemented. Therefore, while economy may be most visible base, one that serves as the gauge whether the country is moving forward or not, it is actually the superstructure of politics and culture that promotes and protects it. However, economy, the base, is the reflection of political and cultural realities too. The superstructure and the base have a dialectical relationship. Because of the diversity in the political and cultural conditions of each country, following a particular economic growth model does not always produce the desired results. Despite the success of the East Asian model, which Japan, South Korea, Singapore, and Taiwan have become renowned for, not all countries in East and Southeast Asia absolutely imitate its standards and procedures. Again, this is because of the difference of the political and cultural conditions of each. Essentially the East Asian model suggests the establishment of a strong state first and foremost as the requirement for economic growth. The Philippines, ever since it was granted independence by the United States, has been making an effort in making itself as a strong republic. At the same time, it has been opening itself to foreign trade and investments at degrees oftentimes even much higher than its now industrialized and financially stable neighbors in East and Southeast Asia. While it tries to emulate the â₠¬Ëœdragon economies’ in the arena of governmental functions, it has, however, failed to realize economic strategies that bear the hallmarks of the East Asian model. As a result, the Philippine state has only become stronger at the expense of the people’s civil and political rights but the economy has not achieved any significant level of progress. It used

Leadership Styles Essay Example | Topics and Well Written Essays - 500 words

Leadership Styles - Essay Example Today most of the Fortune 500 are from USA, not because of the human capital, diversification, creativity, (although they too contribute in business success) but due to the leaders they have such as Bill Gates, Warren Buffet, Jack Welch and so on. We know that these people have inspired millions through their big ideas, inspirations, their timely decision making processes etc. When Jack Welch took charge of General Electric, the total worth of company was US$ nine billion and at the time when he left General Electric, after almost twenty years, the company's financial worth was US$ 500 billion. This figure itself speaks about the leadership skills Jack Welsh possesses. He is a man who has a lot of energy. During his stay in General Electric he acquired a lot of new businesses, streamlined plenty of strategic business units and plenty of mergers and acquisitions which needed loads of enthusiasm, courage and timely decision making. From day first in the General Electric, Jack always came up with new ideas and notions, which reaped fruitful results for his company. He is a man of change, he believed that keep changing positively will leave the competitors far behind, because while changing you grow according to the needs and wants of the customer.

Strategic Management Process Essay Example | Topics and Well Written Essays - 1250 words

Strategic Management Process - Essay Example Origin Energy Limited is a company that sees her self-be more than an energy retailer. Rather, the company claims to â€Å"find and produce gas, generate electricity and invest in renewable energy opportunities including wind, hydro, solar and geothermal†. As a fast-growing company in the energy industry (Australian Security Exchange, 2011), Origin Energy is endowed with a number of distinctive competencies that have been the reason behind the company’s performance and growth on the Australian Stock Exchange over the past years. Quoting Bianco from Kenneth R. Andrews’ 1971 definition of distinctive competencies, it can be said that distinctive competencies refer to â€Å"the set of activities that an organization could perform especially well in relation to its competitors.† This definition was given as an elaboration of the original theory of distinctive competencies developed by Philip Selznick in 1957 after he studied â€Å"vastly differing organizatio ns, from the Communist Party to the Tennessee Valley Authority†. Judging from the definition, it can be pointed out that Origin Energy’s foremost distinctive competencies are in the areas of diversity of business orientation.Origin Energy operates in several sectors of the energy industry. Among these sectors are oil and gas exploration and production, of which the company has several oil and gas reserves across Australia. This is, of course, a competitive advantage for crisis moments when oil and gas may be in adverse shortage. The fact that the reserves are spread across Australia in regions such as the Cooper Basin of South Australia, the Bass Strait, Queensland, Victoria and Tasmania means the company is assured of nationwide constant supply. This is because there is reduced need for transporting oil over long distances to get various parts of their oil stations with oil and gas supply. Still on oil and gas, the company has a gas field in Australia (Sustainability R eport, 2009). This makes Origin an International company that enjoys the benefits of foreign exchange. Apart from oil and gas exploration and production, Origin Energy is into wholesale and retail of gas and electricity (Silo Breaker, 2011). Silva (2011) observes that retail marketing especially â€Å"helps increase the revenues of stores and aims to improve the experience consumers get when they visit their favorite shops.† This is of course a benefit that Origin Energy is not exempted from. By wholesale and ret

Wage Gap Assignment Example | Topics and Well Written Essays - 250 words

Wage Gap - Assignment Example From this study it is clear that the rate of white women and Hispanic women with some college education was similar at 18%. In associate vocational training, associate academic, masters and bachelors, the white women had a considerably higher rate compared to the other groups of women and more so the Hispanic women. All the groups of women had about a similar number of women undertaking professional degree and a doctorate at 1% each. White women had potential experience compared to black women, but at a higher rate than the Hispanic women. The white women percentage in rural areas was higher than those in the other groups of women. The white women had higher weekly earnings than the black women.This paper highlights that  the weekly wage gap between the white women and black women is $ 85 per week compared to $ 200.8 difference between the white women and Hispanics.   The decomposition analysis helps explain to what extend the wage difference can be explained by cited variables. From the earnings regression, we observe that High school dropout rate affects earnings per group of women, followed by high school graduation rates, having a doctorate and professional degree also caused the difference in the wage rate per group of women. The rate of part time employment also affected the wage earnings in the different groups of women.In conclusion, it may be noted that some difference between the white women's earnings and earnings for the other groups of women could not be explained by citing   the variables.

Unmanned Aerial Vehicles Essay Example for Free

Unmanned Aerial Vehicles Essay Border security continues to become a core policy development priority for the United States because this cuts across various issues faced by the country including illegal immigration, drug trafficking, human trafficking, smuggling, and terrorism. Congressional debates center on two issues, the focus of border security efforts in relation to budget allocation and means of improving border security (Sullivan, 2009) as a preventive measure instead of a reactive process as in the aftermath of September 11, 2001. Border security involves the patrol of the 6,000 miles of land border with Mexico and Canada and 2,000 miles of coastal waters of Florida and Puerto Rico. The task of border patrol is to identify and assess potential threats and respond effectively. However, even with a large workforce of 30,000, border security has jurisdiction over a large and widespread area encompassing land, sea and air space. (Customs Border Protection, 2009) Patrolling a large area and simultaneously handling the issues of illegal immigration, drug trafficking, smuggling, and terrorist threats makes border security a daunting task because of the limitations in the vantage point of land and sea mobile personnel. This led to efforts to adopt unmanned aerial vehicles (UAVs) as an integral technology for border patrol. Unmanned aerial vehicles refer to aircrafts without a pilot on board and controlled from the ground. These are fitted with sensors that transmit data to orbiting satellites that in turn bounce data to receivers on the ground. The transmission of data takes seconds to happen so that the receipt of data is almost instantaneous. UAVs can fly long distances at high altitudes or short distances at lower altitudes depending on the purpose of use. High altitude flights can provide information on large targets such as trucks while low altitude flights provide better information on smaller targets such as humans. (Valavanis, 2007, p. 533) As a border patrol technology, UAVs fill the limitations of the land and sea vantage points. History and Uses of Unmanned Aerial Vehicles Unmanned aerial vehicles have existed for more than a century and continued to evolve with the development of technologies to improve flight control and dynamics as well as imaging and data acquisition and transmission. UAVs developed as a military initiative and it was only in the past few decades that UAV found non-military or civil use. With its roots in the military, the Department of National Defense defined UAVs as â€Å"a powered aerial vehicle that does not carry a human operator, uses aerodynamic forces to provide vehicle lift, can fly autonomously or be piloted remotely, can be expendable or recoverable, and can carry a lethal or non-lethal payload† (Valavanis, 2007, p. 533). The definition clarifies the capabilities of UAVs, its possible purposes, and the innovative developments that accumulated over the decades. The idea of unmanned aerial vehicles existed as early as the First World War. The idea targeted improvements in the discharge or delivery of guided missiles. However, existing technology was unable to facilitate the development of the flight control system needed to have a functioning unmanned aircraft delivering missiles to the enemy’s territory. The gyroscopic devices developed by Elmer Sperry in 1909 became the predecessor of inertia navigation system applied in modern UAVs. At the same time, the Western Electric Company also developed radio control technology for the remote piloting of aircraft. Radio control together with inertia navigation system paved the way for the development of UAVs. These technologies were adopted by the military in developing a cruising missile but efforts met problems. UAVs were used instead as target drones for anti-aircraft practice and actual warfare countermeasures. This was the first use of UAVs. However, the navy continued research into flight control and navigation initiatives that included the fitting of RCA cameras and radar guidance system to improve control and make drones capable of delivering missiles. Developments led to the use of UAVs as target drones in World War II. (Zaloga Palmer, 2008, pp. 4-9) After the Second World War, the UAVs further evolved into tools in espionage during the Cold War. While control and guidance of the drones continued as an area of innovation, greater focus was given to the image capture capability of UAVs for surveillance. During the 1950s, surveillance UAVs were fitted with daylight and infrared cameras, rocket-assisted takeoff, radar tracking, and radio control. The shooting down of a manned aircraft resulting to the capture of pilots renewed development efforts in the 1970s. Drones became decoys until the Russian radar technology developed to make decoys ineffective. Efforts focused on developing drones with reduced radar signature, increased range, and improved flight control. The new drones were christened as lighting bugs and used in the Vietnam War. (Zaloga Palmer, 2008, pp. 10-12) After the Cold War, technology innovation on UAVs continued in support for combat operations. The 1980s witnessed key developments including improved satellite communications, compact or miniature technology, and state of the art sensors. Improved data and imagery and better navigation control led to the use of UAVs for â€Å"intelligence, surveillance and reconnaissance (ISR) and for time critical targeting† (p. 1). The development in UAVs split into technology for small and large UAVs. The size was a consideration because of differences in navigation control and capabilities. In large UAVs, the flight and retrieval control is separable from its data and imaging functions so that it can transmit information via satellite links while on flight while in small UAVs retrieval of the aircraft is necessary before obtaining information. (Drew et al. , 2005, p. 1) Now, the uses of UAVs are increasing. Traffic control is one use of UAVs because its aerial view provides accurate information on traffic conditions over a particular area. Search and rescue operations also benefit from UAVs providing an initial view of the situation in conditions unsafe for manned aircraft. (Borchardt, 2004, p. 28) Recently, small UAVs were used to gather data and assess the damage caused by Hurricane Wilma in areas inaccessible due to flooding and blocked roads (Murphy et al. , 2008, p. 164). NASA also developed sensor technology for the monitoring of pollution and measurement of ozone levels using UAVs. The Massachusetts Institute of Technology integrated global positioning technology and video camera control in UAVs for sensing toxic substances and contaminated areas. The Department of Energy also announced the development of radiation sensor for UAVs for use in detecting nuclear accidents. (Bolkcom Nunez-Neto, 2008, p. 2) Different data processing, imaging and other features evolve depending on the purpose intended for UAVs.

Nokia Strategic Plan

Nokia Strategic Plan In this project I have covered various topics of marketing which are strategic planning, strategic planning process, the domestic strategic planning while the international strategic planning and also the difference among them. For more clearly understanding this topic I have also briefly discussed the case study of NOKIA. I have deeply studied Nokias strategic planning in India that is what all measures it took to grow and capture the Indian market. For understanding its international strategic planning and the reason for its success by properly implementing its strategic planning globally. Even the PEST, porters five stage model and SWOT of the company also made the concept and analysis more clear. Table of contents (jump to) 1.Introduction: Definition of strategic planning Definition Strategic Planning Process International/global strategy Difference between domestic and global strategy planning 2. Nokia Case Study Domestic strategy 4 Ps Marketing Mix of Nokia Porters 5 Forces Analysis of Nokia SWOT Analysis of Nokia 3. Conclusion 4. Recommendation 5. References Introduction Definition of Strategic Planning: Strategic planning is the process by which it maintain its competitiveness within its work environment by determining where the organization is and where it want to go, and how it wish to get there. In other words examining what all strategies will enable the corporate or association to prosper in the future. This definition applies to the largest profit oriented as well as to the nonprofit organization. Definition Strategic Planning Process: The strategic planning process is a rational approach firms use to achieve strategic competitiveness and earn above- average returns. Thus it is an essential most and foremost step in development of result based accountability system which is defined as the process of addressing the following questions: Where are we? What do we have to work with? Where do we want to be? How do we get there? These are the various steps involved in the strategic planning which has to be achieved or ensured one by one. The first step is to answer where are we? Thats where the company or the organization going to survey or conduct its activity. Then the next step is making themselves clear about on what they have to work thats their product or services. Then future knowing what is their future goal, where they want to reach and lastly planning that how they will achieve their goals. The Strategic Planning Process Mission and Objectives: Mission and objective of the business describes about the companies values and beliefs. They show what is the goal of the business for which it is working. The objective can also be in financial term as well. Environmental Scan: This includes the internal analysis of the firm itself which is done by SWOT analysis of the firm. While the second is analysis of the firms industry which is done by porters five forces model and third is microenvironment analysis which is done through PEST analysis. Strategy formulation: From the above scan the firm will get to know where it stands among the other firm. And then accordingly they have to make their strength into opportunity and also reduce their weakness and threat which can give them competitive advantage. This competitive advantage can be in form of low cost as well as differentiation. Strategy implementation: As and now the strategy is been prepared for the firm, so now its time to implement it. As and when it is implemented then only company can know how much successful is the strategy for the firm. Evaluation and control: The implementation of strategy must be monitored and tested and whatever necessary changes required should be made. Thus this process is done in following steps: Define the parameters that is to be measured Define target values for those parameters Then the performance measurement Compare the results from the targeted result Make necessary changes required in it. International/global strategy: An international strategy is a strategy through which the firm sells its goods and services outside its domestic market. The steps in international strategy are: Identify international opportunities Explore resources and capabilities Use core competences Strategic competitiveness outcome. The international strategy has two basic types: business level, corporate level international strategy. There are three corporate level strategies which are -multidomestic, global and transnational. Global strategy: is the strategy which assumes more standardization of product across country market. Thus global strategy is centralized and controlled by the home office. Difference between domestic and global strategy planning: Domestic strategy is basically defined when the company is been formed while the global strategy is defined when the company enters into the new market. Domestic strategy are the goal or the vision mission through which the company was been formed. While the global strategy are been decided according to the customers need, preference and the countries suitability. Domestic strategy is been fixed and rarely changes while the global strategy changes according to the need of that country. There are chances that the domestic strategy is similarly to global strategy while it can differ also. ( strategic management-ireland.hoskisson.hitt) The major challenges that international managers/marketer faces when strategic planning for the global markets:- The greater geographical dispersion across country border increases the cost of coordination between unit and distribution of product. Trade barrier of the global country also a major challenges for the managers. Even the cultural diversification and other differences by country like (access to raw material and different employee skill levels) greatly complicate the implementation of strategy planning for global market. Differences in consumer needs, wants, and usage patterns for products is also one of the major challenges for the manager during their strategy planning. Some time the religion of the particular country also affects the strategy planning of the company. This is also one the important challenge for the manager to understand. Nokia Case Study Domestic strategy: Vision for future: The main vision as stated on website and an punch line of Nokia Connecting people is now connecting people to what matters whatever that means for each person giving them the power to make the most of every moment, everywhere, any time. Connecting the we is more powerful than just the individual. Thats how Nokia is needed to help make the world a better place for everyone. (http://www.nokia.com) Strategy of company: The Nokia website states on its blog that To do this we will become the leading provider of mobile solutions. Our solutions strategy leverages one of our greatest assets a portfolio of outstanding devices, with unmatched scale and geographic reach. We couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places). (http://www.nokia.com) Now NOKIA in India: The Indian market is huge and diverse and also undraped. As the rural India is the main unexploited which could be captured. But these rural markets have its own challenges in it. This brought Nokia to India and captures its huge market. Nokias marketing strategy planning in India- MISSION: The mission of NOKIA in INDIA is to provide the customer with the best durable, economical stylish and low cost cell phone with best feature for the common use of customers. MARKETING OBJECTIVES Maintain positive, strong growth every quarter by selling more and more no. of cell phone. Achieve a steady increase in market penetration To maintain its position of Indias no. 1 cell phone producing company. Maintaining its reputation. 4ps of marketing mix: 1. Product: Domestic strategy: Nokia in its domestic strategy had developed many model of cell which been updated time to time. Global strategy: The product Nokia brought for Indian market was more of user friendly and very durable product. As Indian market always demanded more of rough and tough mobiles which could be used and handled by every person. Even one of the main product features for India was that Nokia came out with the cell phone with torch in it. Which was a good strategy to attract the Indian rural market. As after the analysis Nokia came to know that 60percent of Indian population stays in India. And rural India is facing big problem of electricity. Thus this kind of torch in cell phones attracted the rural India So Nokia came with the product which was desirable by the market. 2. Price: Domestic strategy: The prices of mobile phones are comparatively according to the economy of the country. So the call rates in Finland are also comparatively high. But as there are very less competition so price of cell phone is high. Global strategy: The Indian mobile market has an over 170million subscribers making it the most cost effective player in this industry worldwide. More over India has the most lowest call rates and apart from this mobile phone calling from anywhere around the world is just two cents per minute, as in front of China it is four cents. The market is also aiming at immense growth. But so far Nokia is aiming at its Penetration-Led strategy which means having a mobile phone with every single person of the world. They are targeting at retaining their costumser which they have termed as replacement-Led. From a survey its been known that costumers in India tend to change their mobile phones very frequently. And whenever they come to change their phone are willing to pay an extra penny for a new upgraded handset. Thus in this way Nokia have managed to keep their price change as per the demand of its customers In India. 3. Promotion: Domestic strategy: Nokia is already a Finland company. So it is already a famous brand. Thus it does not require much of promotional activities to be done. Global strategy: Nokia made its promotion in various ways to capture Indian market. Among this the main focus was the rural market which was huge. Various film stars were been hired to promote Nokia. Even Nokia sponsored various cultural activities and sports activities and sports teams. 4. Place: Domestic strategy: In its domestic strategy it is already defined the places it has to cover. Which include whole of the country? Global strategy: For Nokia it was very important to keep a strong distribution channel so that the customer gets a product at right time and at a right place. Thus for this Nokia started its website, showrooms, marts and etc. Main strategy: The most foremost strategy for the company was to maintain the No 1 position in India among the cellular companies. This could be achieved if the firm keep on surveying the huge rural as well as the urban market. For the rural India Nokia adopted low cost strategy while for urban it adopted differentiations. Nokia external analysis | Porters 5 Forces Nokia a. Threat of New Entrant: Domestic strategy: there is low threat of new entrant. Because it is the first company of Finland with its big brand name. Global strategy: As Nokia has already built a good brand image in the Indian market. Thus it has a very weak effect of new entrants if any enters the market. Because Nokia has become number 1 as well as most reliable brand in the market now. So it will not be affected by any new players. b. Threat of the Substitutes: Domestic strategy: even in the domestic field there is no proper or exact substitute for Nokia cell phone. Global strategy: As in now there is no direct substitute available for the mobile phones and especially Nokias advanced feature mobile phone. c. Bargaining Power of Suppliers: Domestic strategy: the bargaining power of substitute is low. Global strategy: As in now Nokia is been No 1 brand thus it holds a strong position in the market. So bargaining power of supplier is very low. d. Bargaining Power of Buyers: Domestic strategy: the bargaining power of consumer is moderate. When a new model is been manufactured it is thrown in the market. Thus consumer has less influence on it. Global strategy: As in mobile phone market is very price sensitive. Thus in that case the buyers demand and supply pattern matters a lot for the company. As it is been working under the assumptions of the buyers demand. Thus they have a stronger influence. e. Rivalry among Competitors: Domestic strategy: there is less competition. So rivalry among competitor is also low in this case. Global strategy: There is a high competition in this industry. There are many competitors like: Motorola, Samsung, LG and etc. thus it can be a problem for the company in the long run. SWOT analysis of Nokia: Strength: Nokia has the largest selling and distribution network compare to other mobile phone companies. It is backed with high quality HR and IT professional as compare to others. The financial part is very strong as it has much more profitable business. Wide range of product for all class. The re-sell value of its hand set is more compare to any other company. People trust it more compare to others. Weakness: Price offered by the company for few handsets is high. So products are not user friendly. Not concern about the demand of lower class people. Service center are very less and scare. After sales service is not good. Opportunity: It has a great opportunity in this huge. Opportunity to capture the rural Indian market. Most reliable company so people trust it more compare to others. India standard of living is also increases, so people are becoming more and more trend oriented. Threat: New players are entering with new features to attract the customers. Previously other companies were not providing user friendly mobile but now they have started meeting customers need. Conclusion Thus at the last I want to conclude the following points: The domestic strategy should always consist of future oriented goals. They should also have some or few global strategy also. When a firm enters a new market, its global strategy should be such that it should suit to the customers needs and requirement. Nokia case study helped to understand the global strategy. It also helped me to understand the various reasons and strategy Nokia adopted due to which it become no 1 in India. The main and the most important thing which Nokia kept in mind while entering the Indian market was its culture and values. Which any company should take care when it is entering into global market with its global strategy. Recommendation: When firm is going to enter a new market it should first study the global market. Proper analysis of the market should be done. The perception of the customer, their religion, there values all should be studied very well before entering into global market and before preparing global strategy. Thus manager good strategy can make firm earn more profit and vice versa.

Musik und ihre Wirkung in der Fernsehwerbung Essay -- essays research

1.  Ã‚  Ã‚  Ã‚  Ã‚  Einleitung Werbung begegnet und begleitet uns permanent auf unterschiedlichste Weise durch den Alltag, sogar in der Freizeit werden wir immer wieder mit Werbung konfrontiert, ob zuhause oder unterwegs, freiwillig oder unfreiwillig. Vermutlich fà ¤llt es daher kaum einem Menschen in unserer heutigen Mediengesellschaft schwer, Slogans aus der Fernsehwerbung wie „Nicht immer, aber immer à ¶fter.â€Å" oder „Die zarteste Versuchung, seit es Schokolade gibt.â€Å" mit dem entsprechenden umworbenen Produkt in Verbindung zu bringen, bei dem letzteren Slogan sogar die entsprechende Begleitmelodie mit zu summen. Ausgehend von dieser Vermutung stellen sich mir folgende Fragen, die im Verlauf dieser Arbeit beantwortet werden sollen: Warum prà ¤gt sich die Fernsehwerbung so stark in unser Gedà ¤chtnis ein und welche bedeutende Rolle spielt die Musik dabei? Wie muss die Fernsehwerbung und die Musik beschaffen sein, damit sie sich so gut einprà ¤gt? Bevor ich auf die Werbung im Fernsehen zu sprechen komme, mà ¶chte ich zunà ¤chst klà ¤ren, wie sich der Begriff „Werbungâ€Å" allgemein definiert und welche Formen von Werbung es gibt (Kapitel 2). Im anschließenden Kapitel geht es dann speziell um Fernsehwerbung und deren Entstehung, Verbreitung und Nutzen fà ¼r die Werbeschaffenden (Kapitel 3). Das vierte Kapitel beschà ¤ftigt sich mit allgemeinen und konkreten Zielsetzungen der Fernsehwerbung und ihre Wirkung auf den Konsumenten (Kapitel 4). Das nachfolgende Kapitel bearbeitet die Konzeption von Musik in der Fernsehwerbung. Bevor ich auf die Kompositionsformen entsprechender Musik und die Verwendung unterschiedlicher Musikstile im engen Zusammenhang mit Produktimage und Zielgruppe eingehe, werden eingehend die Bedeutung, die Funktionen und die Wirkung von Musik in der Fernsehwerbung dargestellt (Kapitel 5). Eine abschließende Schlussbetrachtung soll die Fragestellungen dieser Arbeit noch einmal aufgreifen und auf der Grundlage der einzelnen Kapitel beantworten. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Was ist Werbung? Zum besseren Verstà ¤ndnis des Begriffes „Werbungâ€Å" sollen an dieser Stelle zunà ¤chst zwei mà ¶gliche Definitionen vorgestellt werden: „Werbung ist ein wirtschaftssozialer Prozess, bei welchem mit unpersà ¶nlichen Mitteln Meinungen und Entscheidungen beeinflusst werden, unter Wahrung des Gefà ¼hls freier Entschließung.â€Å" „Werbung ist Kommunikation. Jede, der ein Anliege... ...dere Formen der Werbung und erreicht viele unterschiedliche Zielgruppen in kà ¼rzester Zeit. Die Fernsehwerbung ist in Musikstil und Produktimage genau auf entsprechende Zielgruppen ausgerichtet, sodass sie fà ¼r den Menschen an persà ¶nlicher Bedeutung gewinnt und er sich mit dem umworbenen Produkt besser identifizieren kann. Durch immer wiederkehrende Slogans, Melodien und Jingles besitzt die Werbung eine hohe Suggestivkraft. Vor allem die Musik spielt hinsichtlich der Wirkung von Fernsehwerbung eine bedeutende Rolle, den sie spricht stets die Gefà ¼hlswelt an und là ¶st (im Idealfall positive) Emotionen aus, die mit dem angepriesenen Produkt direkt in Verbindung gebracht werden (sollen). Dabei besteht die Gefahr, dass der Konsument die Informationen nur oberflà ¤chlich aufnimmt, ohne sich kritisch mit den Inhalten einer Werbung bzw. den Produkten auseinander zu setzen. Produkte werden demzufolge meist unbewusst mit bestimmten Slogans und Melodien in Verbindung gebracht und abspeichert – laut Werbeindustrie die beste Grundlage und Voraussetzung fà ¼r den Kauf und Erwerb eines umworbenen Produkts – das Hauptziel der Werbeindustrie ist erreicht, der Konsument hat kaum etwas davon gemerkt.